Lockly.
Launching an Award-Winning Smart Lock Through Experience, Storytelling, and Social Impact
Lockly is positioned in Hong Kong as a premium smart home security brand, and Lockly Styla is presented as a Red Dot Design Award-winning smart lock that combines minimalist design with advanced security features, app connectivity, and a broader smart home ecosystem.
/ Challenge
Bringing a Premium Smart Security Brand to Life.
As Lockly introduced Styla to the market, the challenge was to create a launch moment that matched the sophistication of the product and the brand’s premium positioning.
The event needed to do more than unveil a new model; it had to celebrate Lockly’s innovation journey, spotlight the product’s award-winning design, and generate meaningful visibility across guests, media, and social channels.
/ Objective
Our goal was to turn the launch of Lockly Styla into a high-impact brand moment that felt elevated, newsworthy, and experience-led. We wanted to strengthen Lockly’s positioning in premium smart home security while giving audiences a clear story around design excellence, advanced technology, and everyday convenience.
/ Solution
Event Experience
We hosted the official launch event for Lockly Styla on 4 December 2024 at Paper Moon in Tsim Sha Tsui, bringing together more than 100 attendees including celebrities, athletes, entrepreneurs, potential partners, and media representatives.
The experience was designed to let guests explore Lockly Styla firsthand while also showcasing Lockly’s wider product ecosystem, including its original smart locks, LocklyOS, smart safe, and upcoming Virtual Intercom.
/ Solution
Social Amplification
To extend the launch beyond the venue, the event generated 115 tagged stories and 10 tagged posts across social media.
Those tagged stories delivered more than 95,000 total views, while the tagged posts generated more than 43,000 total impressions.
/ Solution
Press and Brand Storytelling
Alongside the event, we supported the press release and launch narrative to frame Lockly Styla as a design-led smart lock with strong security credentials and premium lifestyle appeal.
The product story centered on its Red Dot Design Award 2024 recognition and its key features, including the New-Gen 3D biometric fingerprint sensor with AI learning, the patented PIN Genie keypad, a video doorbell with two-way intercom, and a 2K wide-angle camera with color night vision and AI motion detection.
